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What is a Photo Book?

February 28, 2013 at 11:33 pm

Hello fellow ZoomIners! We noticed that many of you have been wondering as to what a Photo Book exactly is. So to clear the air we had a quick chat with our beloved Photo Book! Read on for excerpts from the conversation…

ZI: ZoomIn
PB: Photo Book

ZI: Hi! Would you like to introduce yourself to our readers?

PB: Sure! I am the ZoomIn Photo Book, the new age and much improved substitute to Photo albums. Think of me as a coffee table or magazine style book which not only includes your digital photos, but also gives you a chance to personalize through various backgrounds, cliparts and text.

I have been around for a while now and have a big family too. We are quite a diverse lot and come in various sizes, finishes, prices, etc. Click here  to see our entire family tree.  What binds all of us together is the sheer joy that we get from helping you preserve your memories in your own fun and unique way!   In fact, when I was featured on the cover of Times magazine, I was called ‘The Memory Keeper’.


The ZoomIn Flipbook

The Flipbook – Our magazine styled Photo Book!


ZI: A ‘Memory Keeper’? That’s so cool! So people look at you during special occasions?

PB: To tell you the truth, ever since I made it to the cover of Times magazine, I’ve been type casted.  You don’t really need an occasion to call me. You can use me every day. However, with that said I do see a lot of people using me during special occasions such as:

  • Documenting their baby’s milestones
  • Reliving their awesome travels
  • Saying “Happy Birthday,” “I Love You,” or “Happy Anniversary”
  • Creating unique gifts for special holidays such as Mother’s Day, Father’s Day or Rakhsha Bandhan, etc
  • Capturing engagement and wedding memories
  • Sharing a memorable year with loved ones
  • Giving old albums a second life by converting them into digital Photo Books
  • Showcasing their professional work to clients


Although, if you ask me, there’s plenty of other times you can call on me. Some of my recent favorites are:

  • A gardening book
  • A dedication to my favorite sports person/sports team
  • A cookbook full of recipes
  • Collection of best photos
  • A school’s cricket team
  • A Mother’s memories


"How I Grew Up!"

Here’s an interesting concept – This book covers a baby girl’s first 5 years, right from the time she was born.

Think about it this way – anytime you’re looking to preserve your memories in your own unique way, I’m here! I’m always bringing about a rush of mirth and happiness wherever I go.


ZI: That’s quite a statement to make! You’ve been told that?

PB: I know it sounds like I’m blowing my own trumpet here, but let me illustrate through a couple of recent testimonials that I received…

“My sisters and I almost burst into tears when we saw the mold on our parents’ wedding photos. We quickly scanned the remaining good photos and then thought of creating their wedding Photo Book! We chose a complete vintage look-n-feel theme and a leather cover. Kept it really simple since their beautiful black and white photos spoke volumes! My parents were so overwhelmed. I think it’s the best gift we’ve given them”

“We were expecting our first child and I was trying to figure out what I could give my wife as we were entering a new phase of our lives. During that time, I came across zoomin.com and learned about Photo Books being a way to tell your story. So I started working on a flipbook that walked us down memory lane, starting from when we met,  to our wedding and finally to our recent trip together. My wife was really surprised with my creativity and loved it! I’ll need to start making the sequels once our child arrives!”


ZI: Wow! They make it sound so effortless!

PB: That’s because it actually is! All I ask for is a bit of your time. How much you’d like to devote though is completely up to you! If you have a fair amount of time on your hands, you can sit down and I will offer you full freedom to create and customize me the way you want.  We can spend a few hours together and I promise you a memory that will last a lifetime.

Of course, if you don’t have the luxury of time, you can check with my niece the ‘Express Book’. She comes pre-designed and in turn, tends to be quick with her work. Various themes with readily designed photo place holders and the option to add text wherever you may please. What more could you possibly want!


Freedom of creativity through various customization options!

Freedom of Creativity – Add as many photos to a page as you may please, tilt, crop, add a background, a border, clipart, text, convert to black & white and various other customization options!

That’s all that we have for now! Although we’ve been promised one more interview real soon, so keep checking this space.

If you have more questions about what a Photo Book is, click here.

ZoomIn’s Guide to Travel Photography

February 20, 2013 at 10:45 pm

You’re going on vacation…how do you make sure you capture the pictures to represent the holiday? How do you shoot a perfect collection of photos that will make you remember your holiday for years to come?

Don’t shy away from the shot.
Once you’re back from your vacation, it’s your photos that will do the talking for you. A few years down the line, all the memories will reflect through the photos that you’ve clicked, so make sure that you’ve captured enough from your trip to take back with you.

Also, while it would be intimidating, try not to get carried away with the locations/structures around you. There’s a whole lot more to capture out there! Keep your eyes open and let your mind run free. We suggest:

  • Don’t be afraid to push the shutter button – Click first, sort later.
  • Get different angles – Don’t click that same old monument in that same old angle. Try a new one. You don’t want to return home with photos that look like postcards.
  • Frame your shot…multiple times! – Same subject, different frame. Try it; you never know the output till you don’t see it!
  • Click candid photos – Remember, each photo has its own tale to tell.
Get different angles

Get different angles – The famous ‘Burj Al Arab’ hotel at Dubai shot from a lesser known area.


Shoot locals. What they do, what their activities are, what they wear, the way their markets are spread out, their temples, their everyday grocery shopping routine…capture it all! You’ll be surprised at how much you can get out of capturing everyday basic activities. Remember – You’re the tourist, not them!

Shoot locals!

Shoot locals – The simplest of activities will look incredibly engaging.

Be familiar with customs.
Look before you leap! Do some basic research before you go clicking like crazy. Is it okay to take a picture of a Buddha statue? Is it ok to take pictures inside a temple? Be aware of restrictions and be respectful of the culture.

Shoot those signs/maps.
You’ll be surprised how helpful these references are when you get around to sharing your photos. Signs and maps will help you recall your day’s event and also identify the images you just captured. So instead of calling it “That beautiful cave” you can actually rewind back to the sign and caption the photo as “Elegant Ellora – Cave No. 17“.

Also, the shot of a road map will never go waste for obvious reasons….

Shoot those maps - It always helps to have a shot handy of the map explaining the route you're on.

Shoot those maps – It always helps to have a shot handy of the map explaining the route you’re on…for obvious reasons!

Be comfortable.
Strike the right balance! Don’t carry any “extra luggage” around while you’re out on your feet – take only what’s absolutely necessary. Extra items will only mean extra weight which might make you uncomfortable. Remember: A light traveler is a happy traveler.

We’ve come up with a list of essentials that you can’t leave home without!

Spare storage – Since most cameras are around 14-16 megapixels these days, the output of each jpeg is nothing less than 3-5 MB per photo. A standard 4 GB SD Card could possibly be problematic, especially if you’re going to be recording HD videos. We reckon a 16 GB card (class 6 or above if you’re going to be recording videos in Full HD) should do the trick.

Spare batteries – The last thing you want is to be waiting for that perfect shot and suddenly your camera refuses to respond. And ‘oh the sorrow’ when you realize you’ve run out of power! We recommend carrying a spare set of batteries with you at all times. If a spare set of batteries isn’t a viable option, it’s best to carry your charger on you. You can then take a break from your day and recharge yourself and your cameras battery at the nearest cafe!

Comfortable pouch – You’ll be walking with the camera on your shoulder/waist all day long. Ensure that the pouch you carry around on you is comforting and doesn’t make you feel uneasy at any point in time. Sometimes, the free manufacturer bags/cases/pouches just don’t cut it. Carry a pouch in which you can fit an extra card, a soft cloth with which you can clean your lens, your battery charger, etc. (Or for the DSLR consider a camera strap which gives the mobility to shoot swiftly without any hassle).

Hope these simple yet powerful tips help you take your photos to the next level!

Samsung launches the new Galaxy Grand DUOS GT!

February 8, 2013 at 4:39 am

Yeah, we know. You’ll be rolling your eyes and thinking to yourself that this is just-another-new-phone launched by Samsung. But trust us when we say this – with the Galaxy Grand, it’s not the eye rolling that Samsung’s after, it’s the eye-popping!

Samsung Galaxy Grand DUOS GTDon’t be fooled by its thin and sleek (and very Samsung-ish) look. This baby actually packs quite a punch. The first thing you’d notice is the humongous 5” LCD capacitive screen, with pixel dimensions of 480×800, which ensures you don’t miss out on any details that you’re looking at. Under the skin we have a 1.2 dual-core processor doing the thinking, the power is generated through 1 GB of RAM and at the heart of it all is the Android 4.1.2 Jelly Bean OS. With an 8 megapixel camera at the back (with LED flash), a 2 megapixel cam in the front and Full HD 1080p video recording (30 fps) capabilities, you won’t ever have to burden yourself with carrying a camera. Other spoils are; dual SIM, 8 GB internal storage space, Wi-Fi, Bluetooth 4.0, 3G connectivity, a micro SD card slot, auto focus on your camera,  and the list goes on and on. Click here to see the complete list of specifications.

Oh and did we mention the awesome new ‘Voice Control’ feature which is set to spoil you even further? All you need to do is say the word and it’ll execute your command! Whether you want to set an alarm, click a photo, check on the weather, make a call,  text/email someone, search for a contact, check your calendar schedule, or even update Facebook/Twitter, the S-Voice can help you out!

With features that probably the Galaxy S4 would be proud of, Samsung has priced the phone quite smartly at – wait for it – Rs. 21,500! Through this, Samsung seems to be addressing the ultimate consumer want which is – Get more, for less!

We don’t know about you’ll, but we surely cannot get enough of this tabl…err…phone! Not to mention, if this clicks (which our initial sales trends seems to indicate), not only will Samsung see a windfall in terms of sales, but the direction the entire mobile phone segment takes from here is just way too exciting! Which leaves each of us with just one question in our heads – Next is what?

Valentine’s Day Special – Collage Posters just Rs. 125!

February 6, 2013 at 4:57 am

Looking for a cute and fun way to express your love this Valentines? Zoomin makes it happen in 5 easy steps! Get started!


Terms and Conditions
1) Offer ends Friday, February 8, 2013 at 11:59 pm IST.
2) Offer valid on 12″ x 18″ Collage Posters only.Place order before Friday, February 8 for delivery by Valentine’s day.
3) Apply coupon code in cart.
4) Cannot be combined with other offers/promotions.
5) Shipping charges and taxes applicable.

New & Improved Creation Builder – No Uploads Required!

January 25, 2013 at 8:03 am

We’ve all been there. Uploading photos to make a creation can take time, energy and test patience. But what if we eliminated that step all together? What if you could access all the photos you have on Facebook, Instagram, Flickr and Picasa with a simple click of the mouse?

Our better than ever creation builder does just that. It gives you the option to access all those photos without having to upload them to our site. Is this something to get excited about? We think so! Here’s why:

1. No need to upload photos as long as they have already been uploaded to one of the sites mentioned above. Huge time saver!

2. Access all your photos from a single location. Makes it easier to filter through all the photos and select your favorite ones to add to the creation. Talk about convenience!

So if you’re wondering how you can access this great new feature, here are the steps:

1. Select the product you’d like to create. Press the “Create” button which will launch the product builder.


2. Once inside the builder, click on the “My Photos” tab located towards the bottom of the screen. (Circled in green below).


3. Once “My Photos” opens, click on the photo sharing site that you would like to access. When prompted, enter your log in credentials and tadaa! All your albums from that site appear inside the product builder.

Try it out and see for yourself how terrific this new feature is! (And psst… Valentine’s Day is just around the corner. Wouldn’t a photo book make for the perfect V-Day gift?) If you do run into any issues, we’re happy to help out. Just contact us at help.zoomin.com with any questions you may have. Thanks and enjoy!

Photo Tip: Capturing Silhouettes

November 5, 2012 at 11:59 pm

Money Sharma’s photo tip for getting the most out of your pictures this festive season!

The next time you see unique, strong sources of light, try taking a silhouette shot. Silhouettes help deliver a sense of mystery, emotion and drama to your pictures.

If you have a compact camera, it will be slightly more challenging to create a silhouette as there is limited opportunity to play with light control. Experiment with your camera’s different preset shooting modes such as sunset/sunrise, night, etc to see which option gives you the desired results. When shooting in these modes against bright light sources, the object at the forefront of the picture turns into a silhouette.

When it comes to DSLRs, there are multiple methods but I personally favour shooting in the Aperture Priority Mode or Manual Mode. For Aperture Priority Mode, play with the exposure compensation to create the desired result which may be a complete or partial silhouette. For Manual Mode, adjust your aperture, ISO and shutter to set up the correct exposure for the highlights. This way the bright area is not overexposed and results in the object at the front of the image becoming a silhouette against the bright area. This technique can also be applied with illuminated walls, bright curtains, etc.

To learn more about Money and to view his portfolio, go to www.moneysharma.com or http://www.facebook.com/moneysharmaphotography

Street Photography Contest Winner

October 23, 2012 at 1:02 am

Congratulations to Aditya Marathe, the winner of our Street Photography contest!

Aditya says, “This image was taken in Bangalore. I spotted the homeless woman on the street on a cold winter day. I gave her some snacks from nearby and asked if I could take her pic. There was a language barrier and I had to use hand gestures to convince her!”

Aditya is the winner of Manfrotto’s newly launched Unica VII messenger bag and also gets a seat at Jonathan Taylor’s Street Photography workshop.

We had so much fun with this contest we’re planning to do another one soon.  So keep clicking and stay tuned!


Interview with Jonathan Taylor

October 16, 2012 at 1:32 am

Jonathan Taylor is a documentary photographer known for his gritty, hard hitting images. His unforgettable photographs have appeared in international publications such as TIME Magazine, London’s Sunday Times Magazine and the New York Times Magazine. On October 27 and 28, Jonathan will be leading a two day street photography workshop in Mumbai.  We had a chance to interview him to learn more about his experiences as a documentary photographer.

How would you describe your photographic style? I am a social documentary photographer, usually on the side of the underdog. But most photographers feel like outsiders looking in. So I guess we are just making a comment on the human condition, not trying to change the world or be on a soap box.

What equipment do you primarily use? I use Nikon cameras; I carry a D700 for digital. A FM2 for film. Lenses range from 24mm to 35mm. I have longer lenses but like to get up close for street, documentary or photojournalism.

What do you look for in a potential image? How do you find your subjects? I look for images that resonate, subjects are everywhere – you just have to know where to look.

What kind of impression do you hope to leave for those viewing your photos? I don’t have any expectations on what the viewer may or may not get from viewing my photographs. If they resonate in some way, be it as a negative response or a positive one then that is fine. Bland isn’t fine, pretty imagery is often pointless and gauche but in truth photography is personal expression. It is nice that others may find my pictures of worth but not essential. Being paid for my work is rather nice though.

Can you identify the 3 photos you’re most proud of and tell us a little about them? (Please note that some of these images are of a graphic nature and expose the gritty side of life that some may find disconcerting. To view the photographs please visit Jonathan’s Flickr photostream.)

1. The fight picture (Ya Ba 005) took some getting, it looks like I was there at the right place right time. But the contacts needed, the getting in and risks involved, then the impact of the image itself makes it a signature picture of mine.

2. The Baby Birth picture (Birth 01), was right place right time and I look at it often when depressed. A photographer doesn’t get many chances to experience and photograph such a thing.

3. The Time cover (categorized under Tear Sheets), it was my first cover for them. So I guess I do like some accolade and exposure at times too.

But actually this is my favorite picture (Ya Ba 001) from my Ya Ba assignment.


To learn more about Jonathan and to view his portfolio, go to http://www.jonathantaylor.net. To learn more about the two day Street Photography workshop that Jonathan will be leading on Oct 27th and 28th in Mumbai,  click here


Celebrate the festive season with photo gifts

October 15, 2012 at 6:12 am

Looking for that perfect festive gift?  Look no further than ZoomIn!  We’ve just launched our holiday store filled with some of our favorite photo products.

Whether you’re looking to buy a canvas print housewarming gift or want to welcome the new year with our photo calendars, our photo gifts are unique keepsakes for friends and loved ones.  Just select your favorite photos and start creating!  Now through October 31st, save up to 50% on photo books, canvas prints, calendars, greeting cards and more!  See all offers here.


Terms and Conditions

  • Offers expire Wednesday, October 31st at 11:59 pm IST.
  • Visit the ZoomIn Diwali Store for offer details and coupon codes.
  • Apply coupon code at checkout.
  • Cannot be combined with other offers/promotions.
  • Shipping charges and taxes applicable.

Street Photography Workshop with Jonathan Taylor

October 4, 2012 at 3:18 am


In partnership with the Photo Corner, ZoomIn will be co-hosting a street photography workshop led by pro photographer, Jonathan Taylor.  Based out of the UK and Thailand, Jonathan’s powerful images have appeared in publications such as TIME Magazine, London’s Sunday Times and the New York Times Magazine. Currently Jonathan’s work is on exhibit at London’s Tate Modern Gallery.


The workshop will be held in Mumbai on Oct 27 and 28.  As an added bonus, if you sign up before Sat Oct 6, you’ll get a 20% discount. For full workshop details and to sign up, click here.  To learn more about Jonathan and to view his portfolio, click here.